Reverse Lead Retrieval is a relatively new concept developed over the past couple of years. It is simply Lead Retrieval for every event participant, not just trade show exhibitors! There are a couple of ways this is achieved that are not all widely known.
Originally, reverse lead retrieval was only a concept, and that was the idea of putting lead retrieval devices into the hands of all attendees at trade shows to scan the exhibitors, instead of visa versa. This idea has been expanded to include all participants: attendees, exhibitors, speakers, sponsors and staff - each with the ability to collect contact information from each other, electronically.
Now, in addition to this concept, software programming has allowed a simple, but revolutionary breakthrough: Every event participant who has been scanned will receive the contact information of the person who scanned them. It’s a simple idea with a very useful outcome!
Online-Reg.com has further developed reverse lead retrieval into a complete Social Networking System by coupling it with Jot™, our event community builder and communication platform at a surprisingly low price point. We call it iExchange™ and invite you to learn more about it.
For added value to our lead retrieval customers, among other innovations, we’ve added reverse lead retrieval technology: Every event participant who has been scanned will receive the contact information of the person who scanned them, at no additional cost to the show organizer or exhibitor! Visit Lead Retrieval now…
